The first sign that a business (like, say, an apartment complex) isn’t exactly customer-service oriented may be that simply finding out who their corporate parent is defeats all of the detectiving skills that four more or less modern, wired, connected people can muster. Or it might be when the assistant manager insults your sexuality to your face, I dunno. Safe to say, though, that the cluetrain skipped more stops than just the e-business world. It’s also fairly safe to say, at this point, that someone’s world is going to be destroyed, even if my weapons are limited simply to my rapier wit.

How do you deal with something like this?