Where the product is co-star: It’s getting harder to tell the show from the commercial.
“‘Our phone has almost become a character on Alias, and that has worked out very well for us,’ says Nokia spokesman Keith Nowak.” I can state with no uncertainty whatsoever that I have never, not even once, noticed what sort of cell phone a character on a TV show was using. The question is whether this is alarming, given that I used to spot a product placement at 20 paces, or merely a coping mechanism for our modern age of ubiquitous advertising. (via RCBG)