What utter bollocks. “The addictive nature of web browsing can leave you with an attention span of nine seconds, the same as a goldfish. […] With literally millions of websites at our fingertips, the attention span of the average web surfer is measured in seconds.” Yes, exactly. This is what’s called the nature of the medium. (Nice to see that journalistic standards the world over are still pretty much uniform, though. Which is to say, declining at an analogous rate.)